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Behavioral Marketing: 4 Huge Myths (inc)
For starters, you don't always get what you pay for -- even on data-rich sites
like Facebook.
**Want to find an audience online** and then effectively engage and sell to
it? One of the standard recommendations has become behavioral marketing--
largely made by the companies that provide services and products in the field.
The pitch is obvious: You want to do some advertising and a sales rep points
out how much more effective paying extra for better targeting will be.
To be sure, knowing more about prospects before you send them marketing
messages will almost always improve your results.
Unfortunately, many of the promises about just how well companies can target
potential customers online are based on myths. Here are some of the bigger
ones you'll hear:
**Myth #1: Tracking online activity identifies consumers**
This is the marketing equivalent of clothes making the person. By looking at
someone's interests, a company is supposed to know who she is. But that's
silly. All you know are her interests. That's important, sure, but to assume
that you can infer more about the identity is dangerous. Look at this example
of mis-identification from The Next Web. Google identified the site's ...
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 New Passione Bass G String 3/4 Steel/Chrome Medium US $45.68 
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 New Passione Bass D String 3/4 Steel/Chrome Medium US $47.16
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 New Passione Bass A String 3/4 Steel/Chrome Medium US $53.16
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 New Passione Bass E String 3/4 Steel/Chrome Medium US $63.94
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 Spirocore Cello A String 4/4 Chrome Medium Gauge US $22.20
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 Spirocore Cello D String 4/4 Chrome Medium Gauge US $30.75
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 Spirocore Bass G String 4/4-3/4 Chrome Medium Gauge US $44.20
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 Spirocore Bass D String 4/4-3/4 Chrome Medium Gauge US $47.40
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 Spirocore Bass A String 4/4-3/4 Chrome Medium Gauge US $53.40
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 Spirocore Bass E String 4/4-3/4 Chrome Medium Gauge US $60.00
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 Spirocore Viola A String 4/4 Chrome Medium Gauge US $14.10
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 Spirocore Viola C String 4/4 Chrome Medium Gauge US $22.25
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 Spirocore Violin A String 4/4 Chrome Medium Gauge US $11.00
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 Spirocore Violin D String 4/4 Chrome Medium Gauge US $17.50
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 Spirocore Violin G String 4/4 Chrome Medium Gauge US $17.20
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 Dominant Cello D String 4/4 Chrome Medium Gauge US $39.20
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 Dominant Cello G String 4/4 Chrome Medium Gauge US $47.00
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 Dominant Cello C String 4/4 Chrome Medium Gauge US $52.60
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 Dominant Bass String Set 3/4 Chrome Medium US $237.99
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 Dominant Bass G String 3/4 Chrome Medium US $53.00
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 Dominant Bass D String 3/4 Chrome Medium US $54.00
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 Dominant Bass A String 3/4 Chrome Medium US $61.20
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 Dominant Bass E String 3/4 Chrome Medium US $69.80
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 Pirastro Piranito Violin G String 4/4 Chrome Medium US $8.25
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 Spirocore Viola G String 4/4 Chrome Medium Gauge US $19.90
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 Pirastro Piranito Violin D String 4/4 Chrome Medium US $7.33
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 Spirocore Cello G String 4/4 Chrome Medium Gauge US $36.25
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 Jim Dunlop Medium Wall Thickness SI Chrome Slide US $14.26
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 Planet Waves Medium Chrome-Plated Brass Guitar Slide US $27.97
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 Dominant Cello A String 4/4 Chrome Medium Gauge US $28.20
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 Jim Dunlop Medium SH Wall Thickness SI Chrome Steel Slide US $28.54
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 Spirocore Viola D String 4/4 Chrome Medium Gauge US $16.75
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 Meinl Chrome A Go Go US $49.99
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 Spirocore Cello C String 4/4 Chrome Medium Gauge US $40.80
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 Spirocore Violin E String 4/4 Chrome Medium Gauge Ball US $11.35
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 Jim Dunlop Medium Wall Thickness SI Chrome Steel Slide US $28.54
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